Blair Trosper

Radio Imaging

Protecting the sonic and creative integrity of your radio station.

No comments. Last Update: June 16, 2009

My first love in radio! There’s nothing better than a station that has great programming and production. And, there’s something cool about us imaging nerds…at least, I hope so.

We’ll get to the demos in a second, hang on. First, a little about me. I started working in radio during high school (slave labor). I worked my way up quickly, and was program director of two stations in Huntsville, Alabama, by the time I was 22. After a year of programming, I jumped to one of the most respected radio stations in the country to become imaging director (News/Talk 1110 WBT). I did my best work there for three and a half years before the economic pressures inevitably caused those of us who specialize to become a luxury companies could no longer afford. I would have made the same decision as a programmer, for the record!

Okay, here’s the part you care about: I’m for hire as a producer. I’m very comfortable producing the copy you wrote (and your voice guy voiced). Hell, I probably know them. One thing you’ll learn about me is that I’m laid back when it comes to freelance. I hated working with people who had strict deadlines and exacting limitations, so I’m not going to be that person. We’ll agree on a monthly price and turn-around time, and it will be that easy. You’ll get your finished production in WAV format via FTP or web download. No year-long contracts. I’m also happy to produce a cut or two as an audition, so you’re welcome to take me for a test drive. (That sounded better in my head.)

I like to keep it simple. It makes creating great imaging much easier.

Pricing

I’m flexible in this area. I understand the economic situation many stations are in. Talk to me, and we will work something out. I don’t have a schedule of fees by market size, because imaging isn’t a “one size fits all” art. If you’re a college or small station, I’ll probably cut you a break. If you’re a large market station, don’t be surprised if I put you in one of my demos.

Speaking completely transparently, right now I work on a monthly basis with clients whose retainers generally range from $150 to $450. That should give you a fair, up-front idea if we can work together. But again, I’m amicable to arrangements and favors, so just get in touch with me. I want to learn more about you and your station anyhow!

Now that you haven’t had a heart attack from the pricing lotto, let’s move forward to my skills as a producer. I would encourage you to listen to as many demos as you have time to take in. It will help you get acquainted with my abilities that you may want to utilize, and I’m fine with that. Actually, it seems like I’m downright encouraging it. Weird. If you like my style/art/skill, then by all means let’s do business. If I’m not what you’re after, no hard feelings. Tell me what you want, and I’ll recommend another producer who can produce the material to accurately brand your station.

Demos

News/Talk 1110 WBT (2005 to 2008)
If it’s possible to overdose on whimsy, we did it. But always with integrity. Imagination, writing, and production are all mine…one of the best things about being an “in house” imaging director. A sample of the great colossus of the south, made possible by the insanely versatile voice of Lonnie Perkins, who wisely avoided me at the 2008 NAB Radio Show in Charlotte. And by “avoided me” I mean we went to a Panthers game. Woohoo!